A sunny Tuesday morning. The AC is humming. Caffeine levels are high. And Professor KK walks into the MBA Marketing class with his usual swagger and a mischievous grin.
Prof. KK:
“Good morning, marketers-in-the-making! 
Let’s get right to it—what do Ola, Uber, Zomato, Swiggy, Zepto, Blinkit, and even PharmEasy have in common?
And no, the answer is not ‘they’re killing our willpower to cook or walk’ 
”
The class laughs. A few hands go up.
Riya:
“They’re all online businesses?”
Arjun:
“Or… maybe something to do with convenience?”
Prof. KK:
“True. But let’s go deeper. Think logistics. Think movement.
All these businesses are, at their core, solving a ‘transport problem.’ They’re helping move something—from people, to food, to meds, to groceries—from Point A to Point B.”
Let’s Break It Down:
1. Ola & Uber – Moving People
“You want to get from home to a client meeting, without sweating on a two-wheeler or struggling on a train?
Ola and Uber aren’t selling cars. They’re selling seamless mobility. They’re solving India’s broken public transport problem—one ride at a time.”
2. Zomato & Swiggy – Moving Food
“That restaurant 6 km away doesn’t have a delivery guy? Doesn’t matter.
Zomato and Swiggy will get that butter chicken to you—hot and fast.
The core business? Not food. It’s last-mile delivery.”
3. Zepto, Swiggy Instamart, Blinkit – Moving Essentials
“Groceries, toiletries, snacks—even iPhones now—delivered in under 10 minutes. These aren’t grocery stores.
They’re micro-warehouse-powered delivery networks. The real innovation?
Fast logistics + local inventory.”
4. PharmEasy, 1mg, NetMeds – Moving Medicines
“Got a prescription?
Click, upload, and the meds show up at your door.
That’s not just e-commerce—it’s solving for urgent, critical delivery. Especially in a country where going to a pharmacy may not always be easy or reliable.”
5. Healthians, Portea, Redcliffe Labs – Moving Healthcare to You
“Here’s one you might not have thought about…
Need a blood test? ECG? Full-body check-up?
Today, the lab comes to you. A technician shows up at your home, collects samples, and you get the report online.
Welcome to the world of ‘health logistics.’ Brands like Healthians, Redcliffe Labs, and Dr. Lal PathLabs (at-home division) are reinventing healthcare—by bringing diagnostics and treatment home.“
6. Urban Company – Moving Services
“Need a haircut, home cleaning, plumbing, massage?
Urban Company has turned services into on-demand logistics.
They don’t own salons or spas—they manage the movement of trained professionals to your doorstep.”
More Examples of ‘Movement-Based’ Businesses
- Delhivery, Shiprocket, XpressBees: Powering e-commerce by handling B2B & B2C logistics for thousands of sellers.
- Amazon & Flipkart’s logistics arms (ATS, Ekart): Not just selling stuff, but building the delivery networks to move millions of packages every day.
- EV startups like Zypp Electric & Yulu: Solving the problem of sustainable movement—not just for people, but also for delivery fleets.
So What’s the Big Insight Here?
“If your startup solves a movement problem—you’re in business.”
Move people faster
Move food fresher
Move products smarter
Move healthcare closer
Move services efficiently
India is a vast, diverse, chaotic country. And chaos needs coordination. That’s what these businesses are doing—using tech, data, and logistics to deliver convenience as a product.
Food for Thought (Chew on These):
Prof. KK continues…
“Here’s what I want you to ask yourself as future marketers and startup thinkers:”
- What other parts of life are movement problems waiting to be solved?
- Can education be delivered better? (Hello, edtech.)
- Can we have ‘Uber for waste collection’?
- Can temples deliver prasad across India in 24 hours? (Spoiler: some already do!)
Final Words from Prof. KK:
“In the age of digital-first India, if your business can solve the pain of going out—by bringing things in—you’ve got demand. The future belongs to businesses that move what we want, where we want, when we want it.”
Class ends. Students walk out—some hungry, some inspired, all thinking.
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Until next time… keep it moving!
